Rakufun, a platform specializing in Japanese second-hand goods purchasing, targets a broad and diverse audience.

Rakufun primarily caters to overseas enthusiasts of Japanese products who have a strong interest in Japanese culture, fashion, electronics, anime merchandise, and second-hand luxury items. 

These individuals seek convenient access to goods that are popular in Japan but hard to find abroad. The platform also appeals to value-conscious consumers looking for affordable yet quality second-hand items such as electronics, fashion pieces, and home goods. 

Additionally, Rakufun serves followers of Japanese culture and trends who desire limited-edition anime merchandise and vintage items, as well as international students and expats who wish to purchase familiar Japanese brands to save costs and maintain a connection with Japanese lifestyle. 

For collectors and investors of second-hand goods, Rakufun offers a channel to obtain rare and hard-to-find items for their collections or investments. The platform also attracts users who trust the regulation and quality of Japan's second-hand market and those who wish to simplify the shopping process, avoiding language barriers and logistical issues through a one-stop platform. 

By integrating resources from multiple well-known Japanese shopping sites, Rakufun meets the diverse needs of its users, offering a wide range of options from trendy items to classic collectibles and ensuring a convenient, efficient, and reliable shopping experience.